Hi, I’m Aimee — the heart behind Birch Home Market.

I’m a mom of six, a twin mama, a nana, and the kind of woman who lights a candle just to make the house feel softer during dinner. I believe home should be a place that feels like an exhale. A space that tells your story, holds your memories, and wraps around you like your favorite blanket, even on the messy days.

For as long as I can remember, I’ve loved creating beautiful moments, not perfect ones, but real ones. Backyard birthday parties with just the right music playing. Tables set with intention, even if dinner was frozen pizza. Thoughtful touches that make people pause and say, “Wow... I feel good here.” That’s always been my goal. Not just to decorate a space but to shape an experience.

Birch Home Market was born from that love. From years of raising kids, celebrating every season like it’s its own holiday, and learning how to make magic on a budget. It’s where party planning meets practicality. Where aesthetic meets authenticity. Where cozy lives next to chaos, and we find beauty in both.

Here, you’ll find themed party kits and home planning tools designed to take the overwhelm out of hosting, decorating, and everyday life. Everything I create is meant to feel like a warm hug detailed, thoughtful, joyful but never overdone. I design for the paeople juggling a million things, the homebodies who want a Pinterest look without the pressure, and the memory-makers who believe the little things are the big things.

This isn’t just a shop, it’s a piece of my heart. Built slowly, with intention, during some of the hardest and most beautiful chapters of my life. It’s my way of giving families the tools to slow down, celebrate more often, and live in the kind of rhythm that feels true to them.

Welcome to my corner of the world. I hope you find something here that makes your home feel a little warmer, your next celebration a little easier, and your everyday life a little more magical.

You deserve that. We all do.

Warmly,

Aimee

Founder of Birch Home Market